About Us

Team Bourgeois has made the big move into our new home sweet home! We have an exciting year ahead with many improvements in store to further enhance your experience at Bourgeois Motors Ford dealership, and would like to thank you for your ongoing loyalty and support over the years.

Come visit us at our new dealership which is conveniently located at 281 Cranston Crescent in Midland (nestled in at the top of King St at Hwy 12, across from Kelsey's). We welcome you into our home with a larger space to serve you better!

Relax in our comfortable customer lounge after dropping off your vehicle for Quick Lane service (no appointment necessary, servicing all makes and models!), and enjoy faster service for your bodyshop needs through our Collision Repair Centre, as well as VIP perks like an in-house car wash.

We are now open extended hours!

281 Cranston Crescent | Midland, ON
(at the top of King St at Hwy 12)

Bourgeois Motors Ltd. was founded by the late Lionel Bourgeois in 1945 and has been passed on from generation to generation within the Bourgeois family with a focus on quality of service.

As a locally owned family business with strong ties to the community, we remain committed to making you feel like part of our family. We pride ourselves on being a full service Ford dealership and a solid presence in our hometown of Midland and surrounding region.

The team at Bourgeois Motors knows the value of giving back to our local community in any way we can, and understands that the future success of any business is dependent on the strong support of friends, family and neighbours. This is why we work hard to partner with local vendors and fellow businesses, shopping locally when we can, and helping others do the same.

Over the years, we have remained strong supporters of local fundraisers, non-profit organizations, charities, schools, community events, youth sports teams and recreation leagues. Some of these community partnerships include: Georgian Bay Cancer Support CentreGeorgian Bay General Hospital FoundationCommunity Living HuroniaMidland Sports Hall of FameMidland Y's Men's ClubBig Brothers & Big Sisters Clubs of North SimcoeYMCA of MidlandOntario Special OlympicsCanadian Diabetes AssociationWye Marsh Wildlife CentreThe Salvation ArmyTown of MidlandRotary Club of Midland; and the Southern Georgian Bay Chamber of Commerce.

We are also regular supporters of the Midland Minor Hockey AssociationMidland Lawn Bowling Club, and both Midland and Penetanguishene Curling Clubs.


Midland Minor Hockey Association team, the Bourgeois Motors Atom Centennials

The purpose of the MMHA is to organize, develop and promote minor ice hockey for the youth within the Municipality of Midland, the Townships of Tay, Tiny and Georgian Bay.


Bourgeois Motors Mixed Bonspiel, Midland Curling Club

Bourgeois Motors has sponsored the opening bonspiel for the Midland Curling Club for the last 25+ years. Whether you are an experienced curler or a new curler, this is a great bonspiel to start the season with and loads of fun!


Local Fundraising Events

Every year Bourgeois Motors teams up with local organizations, schools and non-profit charities to host seasonal toy drives, food drives and Ford Drive 4 UR School / Drive 4 UR Community test drive fundraising events in the community.

If you have an upcoming fundraising event in mind, please submit your request to Jim Sutton, for review and consideration.